Web Content

 

Ticketmaster.com Artist Bios (SEO content)

 

Assignment

Write short artist bios for Ticketmaster.com that: 1) provided background history and a description of the act's live shows  2) included SEO keywords/phrases (e.g. "<Artist> Tickets", "live," "concert," "tour," and album/song titles.

Execution

Consistent with Ticketmaster's established brand voice, I wrote artist bios in a conversational tone--attempting to drum up excitement for the act's upcoming shows. My average output was five artist bios per day (including research) working part time as an independent freelancer. 


Hey Hawaii

 

Assignment

Heyhawaii.com is a photo blog/tourism information site showcasing over 200 attractions in the Hawaiian Islands. I was given the job of researching and then writing 100-word blurbs describing the location and providing useful tips for travelers.

Execution

I knew from previous experience that the client favored casual, conversational copy--so that's what I delivered. While researching, I pulled together information from official websites, tourism sites, and user review sites (i.e. Yelp and Trip Advisor) to arrive at a balanced view of the attractions. Typical output: ten blurbs per day.


Troubadour.com

 

Assignment

Update website content for the 2007 revamp of Troubdaour.com -- the online home of the legendary music venue.

Execution

Edited/rewrote all existing copy for clarity of message, grammar, etc. I also fact-checked, edited, and added new events of interest to the Troubadour’s historical timeline, from 1957 – 2007. For example, did you know that songwriter Lori Lieberman wrote "Killing Me Softly With His Song" about a performance given by Dom McLean at the Troubadour? Or that Bob Dylan's impromptu jam session with the Troub's resident rock act, The Men, may have led to his infamous turn to folk-rock? No? Well now you do.


HerbieHancock.com

 

Assignment

Update Herbie Hancock’s biography section by editing all existing copy and creating fresh, up-to-date content to reflect the musician’s latest achievements. Improve site navigation and content organization.

Execution

I researched, edited, and updated Herbie's biography section, which, at the time, hadn't covered the last several years of his career. I also worked with the site designer to restructure the entire, content-heavy website (Herbie's a busy man!). This included merging/renaming headers, menu items, and tabs, and reorganizing all content in a way that made more sense from a navigation standpoint. 

HerbieHancock.jpg

Tom Waits Glitter and Doom Tour Page - Paperless Ticketing Instructions

 

Assignment

When Tom Waits’ tour managers decided to use paperless ticketing (a fairly novel feature at that time) for the 2008 Glitter and Doom Tour, they were concerned that some fans would assume the process to be confusing. I was asked to write copy for the Tom Waits ticketing page that would illustrate how simple the paperless ticketing process actually was.

Execution

I wanted to communicate, in as few words as possible, that paperless was truly painless. To do so, I opted for prominent graphics and concise copy that broke down the ticket buying process into three simple steps. 

Designer: Davina Chatkeon

Designer: Davina Chatkeon