Saatchi Art, the world's leading online art gallery, required two full-page magazine ads targeting middle to upper class home owners.
Their primary goal for Ad #1 was to encourage homeowners to use Saatchi Art's personalized Art Advisory services.
My concept: "personalize your home through artwork." Each painting calls out specific reasons why it was chosen for the home, illustrating that artwork can be highly personal/biographical as well as decorative.
Ad #2 targeted those who may not necessarily know much about art, yet may be interested in beautifying their homes with original works.
I suggested a simple yet visually-arresting concept: "your home before and after art."
TicketExchange by Ticketmaster
Penn State TicketExchange wanted ads that served a dual purpose: 1) to encourage college basketball fans to opt for the live experience over watching/listening to the game via TV/radio and 2) to let people know that there was a safer way than eBay, Craigslist, etc. to buy and sell tickets to games.
The message I used was simple: your attendance at the game makes a huge difference to both you and your team. The copy also introduced the school's official TicketExchange service to those who may not have known about it.